The Rainforest Alliance – The Mission

Rainforest Alliance Logo    The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, we involve businesses and consumers worldwide in our efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.

We promote standards for sustainability that conserve wildlife and wildlands and ensure the well-being of workers and their communities. Farms that meet the comprehensive criteria of the Sustainable Agriculture Network earn the right to use the Rainforest Alliance Certified™ seal, and forestry enterprises that comply with the rigorous standards of the Forest Stewardship Council (FSC), can use the Rainforest Alliance Certified™ seal in conjunction with the FSC logo to differentiate their products in the marketplace. We also work with tourism businesses, to help them succeed while leaving a small footprint on the environment and providing a boost to local economies.

Our Values and Vision for the Future

Vision for Sustainability
The Rainforest Alliance Vision for Sustainability

At the Rainforest Alliance our work is guided by these core values:

  • Respect and concern for natural environments, local peoples and all stakeholders
  • Dedication to pioneering pragmatic innovations with respect to common practices
  • A belief that sustainability is achievable only through collaboration and mutual success
  • An unwavering commitment to integrity in all that we do. We have taken steps to ensure our integrity

 Envisioning a Sustainable FutureThe Rainforest Alliance believes that it is possible to create a sustainable society, one that protects the planet and provides sustainable livelihoods for its people. To achieve our vision, we must transform the current destructive market system into one that values sustainable production, sourcing, consumption and equitable trade.