Fluctuations in world coffee prices create unstable living conditions for millions of farmers around the world. Most small-scale family farmers live in remote locations and lack access to credit, so they are vulnerable to local middlemen (known as “coyotes” in Latin America) who offer quick cash for their coffee, at a fraction of its value. Fair Trade guarantees farmers a set minimum price for their coffee to cover the cost of production, and links farmer-run cooperatives directly with U.S. importers, cutting out middlemen and creating the conditions for long-term sustainability. Through Fair Trade, farmers and their families earn better incomes for their hard work. This allows them to hold on to their land, keep their kids in school, and invest in the quality of their harvest so they can continue to grow high-quality coffee for your morning brew. Find out more at Fair Trade USA.